Principal
Dr. Jason Lim Dr. Jason Lim, PhD (Digital Strategy) Principal & Academic Director Dr. Jason Lim brings over 18 years of experience in digital marketing, brand strategy, and business transformation. Prior to founding the college, he led large-scale digital projects for multinational corporations and public-listed companies across Southeast Asia. With a PhD in Digital Strategy from the United Kingdom, Dr. Lim specializes in: Digital Transformation Strategy Performance Marketing Systems Consumer Behavior Analytics Strategic Brand Positioning. His vision is to develop industry-ready graduates who understand both marketing psychology and measurable performance metrics.
Senior Lecturer – Performance Marketing
Ms. Chloe Tan Ms. Chloe Tan, MSc Digital Marketing Senior Lecturer (Paid Media & Analytics) Ms. Chloe Tan has managed over RM10 million in advertising budgets across Google and Meta platforms. With 12 years of hands-on campaign management experience, she specializes in performance-driven marketing strategies. Her expertise includes: Google Ads & Search Strategy Meta (Facebook & Instagram) Advertising Conversion Funnel Optimization ROI Analysis & Data Reporting Her classes focus heavily on real advertising dashboards and live case studies, allowing students to gain operational experience before graduation.
Lecturer – Content Strategy & Branding
Mr. Aaron Wong Mr. Aaron Wong, MBA (Brand Management) Lecturer (Content & Social Media Strategy) With a background in regional brand development, Mr. Aaron Wong brings creative and strategic balance to the classroom. He has consulted for emerging brands and SMEs on digital positioning and storytelling frameworks. His key areas include: Social Media Branding Content Marketing Strategy Personal Branding Development Influencer & Community Marketing He emphasizes emotional connection, strategic storytelling, and monetizable brand identity.
Lecturer – E-Commerce & AI Marketing
Ms. Sara Ms. Sara, BSc (E-Commerce & Digital Systems) Lecturer (E-Commerce & Marketing Automation) Ms. Aisha Rahman specializes in e-commerce growth strategy and marketing automation systems. She has supported online expansion projects across Southeast Asian marketplaces and digital retail platforms. Her teaching areas include: E-Commerce Platform Strategy Shopify & Marketplace Management Email Funnel & CRM Automation AI Tools for Marketing Optimization She integrates emerging AI technologies into the curriculum to prepare students for the evolving digital landscape.